Process
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Click these links to go to: Step One | Step Two | Step Three | Step Four | Step Five
First, review the advertising
techniques that are commonly used in most forms of print, radio, and
television advertising. If you have a fast internet connection, view the presentation on advertising
techniques by clicking on the following: Advertising
Techniques. OR go to Step
Two and analyze the
techniques via the examples shown. Now it's time to look at our history. Check out these advertisements from the American Memory Collection. When you click on each of these links, you will go to a different advertisement. Each advertisement is listed under the heading for the type of advertising technique used. Analyze each ad carefully to ascertain why that technique was used and how the technique is applied. Once you have examined the ad, return to this page and scroll down to the Coke section. Snob Appeal Emotional Words (Loaded
Words) Faulty Cause and Effect Glittering Generalities Testimonial
Bandwagon Plain Folks Technique
Misleading Comparisons Avant Garde Technique
Keep in mind that advertisers use specific strategies when advertising to young people, and especially when they are advertising FOOD. Take a look at what the Media Awareness Network lists as Food Advertising Strategies when advertising to young people. Click here: Food Advertising Strategies. There are three sets of questions (15 total) to answer here. Do not do the “Activities”.
Each of the advertisements you have looked at were successful in their day. Using them as a guide, create an advertisement for your fast food company, Bulldog Burgers (see Step Five), using one of the techniques we have studied. Remember, this will be your major selling point to the television station! Good luck!
Follow the link at the end of the section to see an example of a Bulldog Burgers advertisement which was made in Word. A Google search was done for a picture wanted by typing in ‘hamburger.’ Text was written and the picture placed in the Word document to make this ad. This ad was made to be a full sheet of paper (8.5x11). You should make an ad now. Follow the procedure outlined earlier in this section. Include in your text some propaganda/persuasion devices. Make your ad big enough to fill a full 8.5x11 sheet of paper. Save the ad for Bulldog Burgers to your file and also print a copy of it to turn in with your questions. Click here to see the sample ad.
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First, look
at how Coca-Cola has changed its advertisements over the years: 
